Summary: uses and gratification theory (ugt) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to p.
Need to report the video sign in to report inappropriate content why do we watch tv | uses and gratification theory explained - duration: 3:49 the media. The theory first surfaced in the 1940s but is credited primarily to the research of communications professor jay blumler and sociologist elihu katz in the 1970s research to support the theory is conducted largely through surveys and questionnaires, by which media users self-report their gratifications. Research report- piaget's theory introduction the purpose of this report is to examine the cognitive processes of two participants while carrying out a sorting task, then link these observations to piaget's stages of cognitive development.
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists stage 1 in 1944, researchers began to look into the earliest forms of uses and gratifications with their work classifying the reasons for why people chose specific types of media.
Need to report the video sign in to report inappropriate content why do we watch tv | uses and gratification theory explained - duration: 3:49 the media insider 21,199 views.
Also this theory is contradictory to the magic bullet theory which states the audience is passive according to uses and gratification theory, it is not so people make use of the media for their specific needs. Uses and gratification theory in the late 1930s and the early 1940s, quiz shows were popular with radio, and herza herzog asked the simple question of why this kind of show appealed to a wide variety of people.