How the 6 macro-environmental forces may affect the marketing of coca-cola in 2012 understanding the needs of the customers is the most important but the marketers should also be aware of the factors and the forces that influence the needs of the costumers. Micro and macro environment and coke industry dozens of other workers have been intimidated, kidnapped, or tortured the factors of macro-environment suggest that there is a huge scope of coca cola's micro and macro environment. University of wales(mba , semester 1)managing marketingdate : 28th sep,2009table of contentspart aintroduction and explanation of macro environmentpg 3the coca-cola.
Project report on marketing environment of coca cola - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free. Coca cola's micro and macro environment topics: coca-cola introduction in this report i will be trying to help and advice marketing manager of dynamic international ltd i will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour i will propose him. Coca cola’s macro environment » micro environmental factors affecting coca cola october 9, 2013 // 0 customers this creates mass revenue allowing effective advertising campaigns micro environmental factors affecting coca cola recent comments archives november 2013 october 2013.
0 macro environmental factors that might influence coca cola company the macro environmental is a universe of sociological elements that affect a company's ability to serve its customers or sell its goods and services. Micro and macro factors affecting the coca-cola company in discussion we delegated tasks amongst the group and each member offered initial ideas we have covered the micro and macro environment of our chosen brand and have begun to look at these in more depth. The business environment of coca cola company comprises of both the macro and micro environments the macro environment refers to the external factors such as political, technological, social, legal and economic factors which affect the operations of the business. Macro economic analysis of coca cola 4039 words | 17 pages december 30, 2010 research paper on coca cola research paper on coca cola company introduction the coca-cola company limited is the world's largest beverage company and is the leading producer and marketer of soft drinks.
Coca cola's micro and macro environment coca cola’s micro and macro environment can do to control these powerful forces therefore it is very much of importance for marketers to understand these factors and forces so that they can devise an optimal marketing strategy to handle these conditions according to kettle(1984), the macro. The business environment of coca cola introduction business environment consists of the factors that affect company’s operations, and includes stakeholders, suppliers, customers, competitors, industry trends, regulations, government activities, economic and social factors, and technological development.
The reader of this report can expect that after having complete study he/she can certainly have a broader view the marketing environment of coca-cola that who are the competitors what are the company’s internal factors & customers, its external factors like economic, natural & technological are affecting coca-cola company. Com[ access : 15 seep , 2009 of macro environment on coca colonial will discuss how macro environment has change course of strategy of coca cola demographic environment has a solid impact on soft drink industry in different ways , youth and young adults are major consumers of coca cola , as a result of less fertility of ass there is a major. •coca-cola’s ability to penetrate emerging markets is key to help them gain market share these developing markets cultural forces •healthy eating and drinking has become more of an issue and due to coca-cola’s soft drinks being associated with high sugar levels , this has effected reputation and sales. Marketing micro and macro environmental factors 1669 words | 7 pages macro and micro environments both fall into the categories of environmental scanning.